The Art of Advertising

BY ELIE MABUNDA, GRADE 12
The Lalela Impact | July 2015

For the Art of Advertising we had to create a logo or sign for any business from our community. Many small businesses don’t havea name or logo that describes what they do to potential customers. Our facilitator taught us that through creativity we should be able to invite customers in and that often creativity can speak louder than words. We made posters that explain more about certain businesses, for example, hair salons, car washes, barber shops, fish and chip shops and more. The vision of this was to assistin getting the attention of the community and hopefully bringing in more customers. It was interesting to learn about the power of advertising and how creativity can make or break a business.